Soho Holly Corporation was founded in 1979 and listed on the Shanghai Stock Exchange (SSE) in 1997, becoming one of the leading state-owned holding enterprises in the national foreign trade crafts industry and the Jiangsu provincial foreign trade sector. The company has established a main business framework with trade business as the core, cultural industry as the feature, and investment business as the auxiliary. Trade business aims to transform into a supply chain service platform and consolidate traditional advantage such as light industrial toys, chemicals and coal, while cultivating in emerging industries such as mechanical and electrical equipment and energy conservation and environmental protection. It builds a new development pattern of domestic and foreign markets with innovative products and services. Cultural industry strives to integrate innovative cultural and industrial chain, focusing on the main line of cultural engineering, cultural business operation and trade, and cultural investment and finance. It breaks through in specific industry segments with a multi-dimensional approach to development, in order to create a unique key cultural enterprise in the provincial state-owned system that covers the big cultural and tourism industry. Investment business aims to drive the industrial chain and supply chain construction of trade business and cultural industry development, and continuously explores the investment model of promoting production by investment and assisting financing by production, focusing on new business models and forms.